![]() ![]() ![]() He has been an early predictor of the need for consolidation of plant-based brands to strengthen the industry.Ĭurrent Foods launched in 2019 and then in 2021 gained distribution with foodservice partners like Chef Guy Vaknin's City Roots Hospitality in New York City and Blue Sushi Sake Grill. The two purpose-driven brands are coming together to support one mission: creating amazing foods that work towards improving the environment and the lives of humans, animals, and sea life by inspiring the world to eat more plants.īringing Current Foods' products into the Wicked Kitchen brand family aligns with Wicked Kitchen's ongoing goal to disrupt and innovate within the industry.Īdditionally, the acquisition signals a proactive strategy in the plant-based industry for continued growth in a competitive market, notes Speranza, an industry leader who co-led General Mills 301 INC venture fund investing more than $100M in emerging food brands. ![]() Wicked Kitchen launched into foodservice last year with concessions in sports and entertainment arenas in the US and this year, into Booker Wholesale, the U.K.'s leading foodservice provider. ![]() The all-stock transaction bolsters Wicked Kitchen's foodservice capabilities with plant-based sushi grade tuna and salmon. ![]()
0 Comments
Leave a Reply. |